The clients wanted to play on the traditional meaning of the term CAPTCHA, which is: Completely Automated Public Turing Test to Computers and Humans Apart.
They were big fans of sleek and clean lines. As a result, in minimalist glory- we wanted to restrain the design to grids/lines with a truly limited color story that compliments the simple, bold, legible logo.
My idea for incorporating the pattern variations was that it can be fluid and change with season, shifting and evolving with new marketing campaigns. The thought is for the patterns to be a background and not take away from the logo by being overbearing. Similar to the purpose of CAPTCHA, the logo still must always be legible and identifiable. This jumbled alphabet, although, laid on top of a noisy, repetitive pattern, is made visible enough to be perceived by our human eyes yet impossible to be solved by robots, or "imitators".
Aesthetic influences were from the Memphis Design era, which I immediately thought of while researching the look of different CAPTCHA and noticed some use of noisy pattern variations. So visually, I was really inspired by Ettore Sottsass. With a little 80's fun and a lot of minimalist restraint, the identity for kapsha goods was born.