/ digital diary /
You only need to stand near the ocean to feel the power of the Universe.
Research, design and consulting proposal for Soul Cycle echoing the self-made attitude with emerging minimalist culture of the millennial today. Featuring color blocking detail, bold sans-serif headings, impactful minimalist typesetting, inspiring, to the point copy and youth targeted design.
If there is one thing I've noticed about living in a major tourist destination, it's that people think you're living this "fantasy" life all the time! Truly, my Paris is less glamorous than one might imagine when they think of the City of Lights. Yet, Paris is the place where I truly get to be inspired and make a meaningful experience out of even the most mundane activities- like running errands (faire des courses, in french) for example. Today, on this national holiday I am reflecting on my experiences and celebrating my time here.
La beauté est partout.
(Même dans la rue!)
A tour around my DTLA loft apartment.
/ "ORGANIZED CHAOS" /
Edit your life frequently and ruthlessly.
It's your masterpiece after all.
San Francisco, California
A SUNSET IN SPAIN, STREET ART AND FACADES THAT INSPIRED ME.
Un coucher de soleil, street art et ce qui m'a inspiré en Espagne.
by Antoni Gaudi
FREE YOUR DESTINY.
Paris is always a good idea.
- Audrey Hepburn in Sabrina
Living in Color: Volume One of a year long exploration of Paris.
The clients wanted to play on the traditional meaning of the term CAPTCHA, which is: Completely Automated Public Turing Test to Computers and Humans Apart.
They were big fans of sleek and clean lines. As a result, in minimalist glory- we wanted to restrain the design to grids/lines with a truly limited color story that compliments the simple, bold, legible logo.
My idea for incorporating the pattern variations was that it can be fluid and change with season, shifting and evolving with new marketing campaigns. The thought is for the patterns to be a background and not take away from the logo by being overbearing. Similar to the purpose of CAPTCHA, the logo still must always be legible and identifiable. This jumbled alphabet, although, laid on top of a noisy, repetitive pattern, is made visible enough to be perceived by our human eyes yet impossible to be solved by robots, or "imitators".
Aesthetic influences were from the Memphis Design era, which I immediately thought of while researching the look of different CAPTCHA and noticed some use of noisy pattern variations. So visually, I was really inspired by Ettore Sottsass. With a little 80's fun and a lot of minimalist restraint, the identity for kapsha goods was born.
NYC: STREET STYLE, STATUES AND SCENERY IN A NEW YORK MINUTE.
New York City
New York, USA