You only need to stand near the ocean to feel the power of the Universe.
Creative & Design with the Millennial in mind.
Research, design and consulting proposal for Soul Cycle echoing the self-made attitude with emerging minimalist culture of the millennial today. Featuring color blocking detail, bold sans-serif headings, impactful minimalist typesetting, inspiring, to the point copy and youth targeted design.
Bon 14 juillet!
Happy Bastille Day France!
If there is one thing I've noticed about living in a major tourist destination, it's that people think you're living this "fantasy" life all the time! Truly, my Paris is less glamorous than one might imagine when they think of the City of Lights. Yet, Paris is the place where I truly get to be inspired and make a meaningful experience out of even the most mundane activities- like running errands (faire des courses, in french) for example. Today, on this national holiday I am reflecting on my experiences and celebrating my time here.
La beauté est partout.
(Même dans la rue!)
LIFE DOESN'T HAVE TO BE A FAIRY-TALE MOVIE TO BE ENJOYED. every moment holds a valuable lesson, inspiration and INHERENT beauty. Be open, be willing, AND DECIDE TO Learn something new everyday.
JUST Don't forget to celebrate.
ALORS Bonne fête!
Paris, Je t'aimE!
Why follow the rest of the world
when you can make your own way?
Pourquoi suivre le reste du monde
quand on peut créer son propre pas?
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking.
— Steve Jobs
I cannot emphasize enough how important it is to study- To be on top of your craft. Things change ALL THE TIME. ENGAGE AND Do what you have to do to stay relevant!
Never go stale. Never get tired. Never be unaware.
A tour around my DTLA loft apartment.
/ "ORGANIZED CHAOS" /
Edit your life frequently and ruthlessly.
It's your masterpiece after all.
“Traveling has taught me to shift my perspective- to challenge what I think I already know to be ‘true’, to make it a point to see things outside of a narrow vision... to open my mind and experience multiple points of view that have proven to only help me cultivate a more CLEAR, well-rounded perception of the world as it really is.”
/ shift your perspective. /
challenge what you think you already know to be true.
make it a point to see things from multiple points of view
and cultivate a full, well-rounded perception of the world.
San Francisco, California
All that is worth it is earned. If it’s worth it- it is worth the work, the effort and the time.
Never disrespect your desires. Nurturing is the only way to progress and growth.
A SUNSET IN SPAIN, STREET ART AND FACADES THAT INSPIRED ME.
Un coucher de soleil, street art et ce qui m'a inspiré en Espagne.
by Antoni Gaudi
FREE YOUR DESTINY.
Paris is always a good idea.
- Audrey Hepburn in Sabrina
Living in Color: Volume One of a year long exploration of Paris.
The clients wanted to play on the traditional meaning of the term CAPTCHA, which is: Completely Automated Public Turing Test to Computers and Humans Apart.
They were big fans of sleek and clean lines. As a result, in minimalist glory- we wanted to restrain the design to grids/lines with a truly limited color story that compliments the simple, bold, legible logo.
My idea for incorporating the pattern variations was that it can be fluid and change with season, shifting and evolving with new marketing campaigns. The thought is for the patterns to be a background and not take away from the logo by being overbearing. Similar to the purpose of CAPTCHA, the logo still must always be legible and identifiable. This jumbled alphabet, although, laid on top of a noisy, repetitive pattern, is made visible enough to be perceived by our human eyes yet impossible to be solved by robots, or "imitators".
Aesthetic influences were from the Memphis Design era, which I immediately thought of while researching the look of different CAPTCHA and noticed some use of noisy pattern variations. So visually, I was really inspired by Ettore Sottsass. With a little 80's fun and a lot of minimalist restraint, the identity for kapsha goods was born.
NYC: STREET STYLE, STATUES AND SCENERY IN A NEW YORK MINUTE.
New York City
New York, USA