Jasmine Wilfong is an internationally published creative director specializing in graphic design + branding. With extensive experience in the interior and soft goods industry, she is best known for her design direction for start-up companies where she is challenged by working within a limited budget. Jasmine's textile and product designs have been seen in retail stores such as Nordstrom, Target, Toys R Us, Babies R Us, Bed Bath & Beyond, Buy Buy Baby and more.
"I like design to be truthful and simple yet delivered directly and confidently. In regards to branding, when imagery and resources are limited, I am forced to take only the most meaningful assets and magnify them in their best light... getting to the core of a company or a product and letting it speak for itself. I really think of design communication as a language. There are rules, but there's also a wonderful "vocabulary", you can play with structure and there's a lot of connotation in materials and colors. They all symbolize and mean something more than just stylization. Everyone has their own story and I can translate that- visually. "